Self Service Analytics for SMEs

Self-Service Data Analytics for Smaller Companies (SME’s) 

Gregory Thompson addresses 4 main questions;

   what are the short term and long term objectives?
   who should be responsible for the effort?
   what specific problems should be addressed?
   what tools should be used to support the initiative?

Let’s start with the bottom line - there is no excuse for virtually any company today, regardless of size or manpower (and within reason), not to be making data analytics a part of their normal business routines. Traditional objections such as cost, resources and expertise no longer cut the mustard...  

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