Specialist - Digital Analytics

Advertiser
Harnham
Company
Harnham
Date Posted
6th July 2018
Reference
29606/AO
Job Type
Permanent
Location
London
Salary
£18,000 to £32,000 Per Annum

Digital Analytics Specialist
Central London
£25,000-£32,000

THE COMPANY

In this specialist digital analyst role, you will you will monitor and optimise platforms for a market-leading eCommerce business in order to support the ambitious growth plans of the business and maintain their position in the market. Using Google Analytics and Google Tag Manager, you will gather key insights to inform its future digital development. If you're looking to build your analytical expertise within a renowned analytics function, with tangible on-the-job development opportunities and clear scope for professional development, read on!

THE ROLE

As the digital analytics specialist, you will play an essential part in supporting marketing decision-making; utilising Google Analytics, you will monitor and optimise website performance to boost conversion rates by providing the best customer service available. Using Google Tag Monitor to monitor traffic acquisition and retention, and running A/B tests based on your analysis, you will gain an in-depth understanding of customer behaviour, gaining and gathering insights to optimise their interaction and engagement across the platforms.

Day-to-Day Responsibilities will include:

  • Tagging and Implementation using GTM
  • Ownership of A/B testing - hypothesise, conduct and analyse
  • Optimisation of customer journey across the platforms

YOUR SKILLS AND EXPERIENCE

The successful lead web analyst will have the following skills and experience:

  • Strong abilities with Google Analytics and Google Tag Manager, having used them in a commercial environment
  • Experience conducting and analysing A/B tests amongst wider optimisation processes
  • An interest in pushing the limits of analytics

THE BENEFITS

£25,000-£30,000 (dependent on experience)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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