Digital Insights Analyst

Advertiser Confidential
Date Posted
25th July 2017
Job Type
Manchester, Media City

This is an opportunity to join a thriving, evolutionary digital analytics team that is at the heart of a wider data transformation.  We strive to be data and customer led in everything we do, and we are currently leading the way in driving a real analytics shift in the business, using digital data as our main catalyst for change.  Our analytics capability is a key driver of the Digital team by integrating data systems, providing advanced analytics solutions and generating insight that informs key optimisation and strategic decisions. 


The role 


The Digital Insights Analyst is a hands-on role reporting into the Analytics Manager.  This key role will be helping our team move to the next part of our strategy, where we establish frameworks to action the insights we produce, personalising experiences for our customers. Your previous analytics and optimisation experience will assist in producing innovative solutions that creates a competitive advantage in an ever changing analytics environment.  


A key team role in the delivery of world class digital analytics, systems integration, insight creation, mobile app analytics and performance reporting, working alongside a variety of analytics disciplines e.g. Business Intelligence, Modelling, Database marketing, Healthcare Analytics.
Lead the delivery of actionable insights that build the foundations of best in class online test and learn activity.
Help to drive and deliver advanced analytics including mobile app, attribution, predictive analytics and personalisation to continuously improve our understanding of our customers and the digital experiences we provide to them.
Work with the digital, product and proposition teams to explore and validate new activities and digital experiences pre/post development.  Support in the shaping of Bupa’s Digital Health strategy by using health data to uncover new opportunities.
Line management of a Junior Analyst including objective setting, capability and personal development to ensure high quality output to stakeholders. 


Specific Skills

Passionate about analytics and has strong opinions on how business’ can take full advantage of its value.
Ability to think strategically, creatively and can deliver their own analytics solutions to address problems faced by a business.
Experience in playing a fundamental role in shaping a data driven marketing initiative. This would include experience acting as an expert in advising and promoting Test and Learn methodologies to ensure good quality insights from the activity
Experience in using a web analytics tool (e.g. Adobe, Google, Webtrends)
Experience in creating and assessing online multivariate tests.
Experience with SQL Server or any other SQL data interrogation tool. 
Experience of any of the following tools is a plus:  Response Tap, Tealium, Sitecore, Adobe Analytics, Adobe Campaign, SAS E Miner, R Studio.
Enjoys being part of an open, friendly team working towards common goals.
Experience of working in an Agile team is a plus. 

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives. Our status, as a company limited by guarantee with no shareholders, enables us to make our customers our focus, reinvesting our profits to provide more and better healthcare for current and future customers.


We employ over 84,000 people, principally in the UK, Australia, Spain, Poland, Hong Kong, Chile, Brazil, Saudi Arabia, India, New Zealand, Thailand and the US.

Around 70% of our revenue is from health insurance, with the rest from health and care provision. We fund healthcare around the world and run clinics, hospitals, dental centres, care homes and retirement villages in a number of countries.

For more information, visit

What we’ll give you


Above and beyond a competitive salary, the role resides within a team who appreciate the value and impact that personal development has on our overall success. Your development plan will be aligned to the strategy of the team, and you will be offered opportunities through exposure and training to help future career progression.


We'll look after you with the benefit of health insurance, a health assessment, on-site physio, contributory pension scheme, bonus scheme and annual salary review and help balance your home and work life with 25 days holiday each year. We’ll also help keep you in shape with free gym access, access to Healthy Minds and Bupa Fit.

If you’d like to play your part in our success story, then join us today.


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