Digital Insight Associate

Company
Advertiser Confidential
Date Posted
30th August 2017
Reference
R120001
Job Type
Permanent
Location
London
Salary
Negotiable

While the UK economy is feeling more buoyant, we know that consumers are still feeling the pinch, and could be saving hundreds of pounds. We aim to help by shining a light on the best ways households can take control of their finances. We are here for our customers, whether through the expert content on our website, our online chat service or our dedicated phone lines, which support those channels, such as energy comparison, where that extra bit of help can make all the difference to a customer’s peace of mind.

Find out more about us and explore the site at: http://corporate.moneysupermarket.com/our-brands/moneysupermarket

Why Join the Performance Media Team?

Working at the cutting edge of digital, the Performance Media Team have been recognized time and time again as the ‘Best In-House Team’ in the UK and in Europe. Working with and learning from the best, the successful candidate will have an opportunity to develop their digital career in a ‘best in class’ environment.

The Performance Media Team work hard, often under pressure, to ensure they achieve results. This role will be support the team in their management of some of the biggest digital budgets in Europe. We are a sociable, dynamic team with a work hard, play hard attitude.

What will I be doing?

 

Key Responsibilities:

Support digital operations including measurement of digital performance media channels, troubleshooting, tracking, and tagging
Support the Digital Insight Manager in the integration of accurate data flows & performance reporting, striving for 100% accuracy in performance data & Digital Ad-Tech Platforms, as well as meeting appropriate data security levels
Support day to day performance reporting, process and delivery across digital marketing to support day to day campaign optimisation
Support the Digital Insight Manager in the response to data analysis briefs from the Performance Media and Organic Performance teams, delivering actionable insight to support day to day optimisation and monthly revenue & margin targets
Support the Digital Insight Manager with cross-channel attribution analysis, via the use of an Attribution Management platform and the wider attribution work throughout MSM
Support the Digital Insight Manager in delivering marketing channel insight and information analysis across PPC, social, native, display, VoD, content and SEO
Attend industry and media partner training programmes in order to reach expert level understanding of all MSM digital marketing disciplines and platforms
Identify opportunities for innovation and improvement through the use of new technologies and support the development and implementation of new tools and systems
Support the Digital Operations Manager with regards to MSM marketing technology platforms to enable the tracking, attribution and measurement of digital marketing programs & campaigns


What skills and experience do I need? ­­

Highly motivated individual and passionate about a career in digital media

Essential:
 

University degree minimum 2:1
Excellent verbal, written communication skills and good presentation skills
Organised and detail-oriented
Ability to work well under pressure and to tight deadlines
Able to think both strategically and tactically depending on the business needs
Skilled at advanced data manipulation within Microsoft Excel (e.g. pivot tables, vlookups, etc.

 

Nice to have:

A marketing or industry qualification (e.g. CIM)
Strong data management and information analysis skills
Strong problem-solving skills
Experience in a Digital, or Insight/Analytics, role within Marketing. Ideally a Digital Insight/Analytics role.
Experience working with Ad Tech platforms (DMPs, DSPs, SSPs, BMS, AMPs, Ad Servers), ideally outside of running campaigns
Web analytics experience (e.g. Google Analytics, WebTrends, etc)
Data Visualisation tool experience (e.g. Tableau, Data Studio, etc)
Experience with attribution models other than last-click.

Experience with conversion rate optimisation (CRO)


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