Campaign & Insight Manager - £48,000

Advertiser
Churchill Frank
Company
Nigel Frank International
Date Posted
17th November 2017
Reference
32001CC
Job Type
Permanent
Location
Manchester, Greater Manchester
Salary
£40,000 to £48,000 Per Annum

Campaign & Insight Manager - £48,000

As Campaign & Insight Manager, your role is to drive targeted marketing activities, customer insight, reporting and analysis that underpins the Sales and Marketing function across the business.

Responsibilities:

-Deliver new sales and marketing campaigns
-Advise and influence targeting every new campaign;
-Monitor and report on campaign effectiveness and make recommendations for changes in campaigns
-Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation)
-Proactively identify areas where our database, data and models can be enhanced and influence stakeholders to improve campaign effectiveness.

Qualifications:

-Unica experience or similar Campaign tool

- SAS/SQL or equivalent language experience
-Comfortable in presenting complex data and strategic recommendations at all levels of an organisation;
-Ability to influence colleagues at differing management levels;
-Excellent planning, organisational and time management skills;
-Strong commercial awareness and customer focus.

Contact - Carl Costigan

Email - c.costigan@churchillfrank.com

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