Attribution Manager - Digital Marketing - R/SAS

Date Posted
28th February 2018
Job Type
New York, London
£40,000 to £50,000 Per Annum

A rare and hugely exciting opportunity has arisen to join one of the world's most prestigious and successful Financial Services firms as an Attribution Modeler. You will help lead the Attribution Modelling team at varying levels with diverse skill-sets, from the impressive London headquarters. As the Attribution Manager, you will have the opportunity to build, deploy and leverage advanced marketing attribution models.

THE ROLE - Attribution Manager

This is a unique opportunity for an experienced analyst with experience in attribution to join a growing, advanced team specializing in predictive modelling and customer focused projects across multiple channels to really make their mark within this Retail Bank. Your Responsibilities will include:

  • Developing a range of attribution models and analysis to understand the effectiveness of all touch points along the conversion funnel.
  • Developing reports and presentations, while communicating insights to product marketing teams and senior stakeholders in a non-technical, visually compelling manner.
  • Building a strong understanding of the business context including products, customer segments, behaviors and triggers to ensure robust model design and interpretation.
  • Building strong partnerships with teams that use the model outputs, whilst advising product marketing teams to build effective contact strategies that maximize customer experience and conversions.
  • Keeping up to date with trends in marketing optimization, specifically focusing on attribution modelling and third party data sources.
  • Supporting the test and control agenda and staying fully compliant with legal, regulatory and operational requirements in all model building and decision making.


  • Extensive practical experience in developing and maintaining statistical models, preferably within financial services products and segments, digital or telecommunications.
  • Experience in using innovative customer analysis to identify commercial opportunities.
  • Practical knowledge of data warehouse and management information environments and practices and experience of programming in SQL and SAS/R/python and adobe site cat is preferred.
  • The ability to successfully operate in a pressurised environment, within tight time constraints.
  • Proven experience in creating and delivering compelling presentations to senior stakeholders, and a background in attribution modelling is strongly preferred.


As the Attribution Manager, you should expect to earn between £45,000 to £50,000 plus one of the most competitive benefits package in the industry.

HOW TO APPLY - Attribution Manager:

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